Website Migration + Hosting Case Study
During April 2013 businessforscotland.co.uk was experiencing rapid growth fuelled by sustained email marketing and social media campaigns. This led to the website outgrowing it's basic hosting package which the original provider advised could not support anything over 4, 000 visitors per month. Projections indicated the site would attract spikes of up to 6, 000 visitors in a single day and a planned mass email meant a solution had to be found quickly.
What we did
Working in partnership with Gordon MacIntyre-Kemp from Business for Scotland a scalable cloud hosting solution was implemented. The cloud nature of the solution allows additional server resources to be provisioned at short notice to handle any unpredicted spikes in traffic. The process executed was:
- Video call to confirm project requirements
- Create a staging version of the website on the new server
- Testing highlighted a number of configuration changes which would provide an important decrease in page load time
- Plan and carry out the necessary DNS updates to ensuring no changes made to the live site during the propagation period
- Ensure the website behaved as expected and email account holders could access mail on the new system
Careful planning and execution ensured there was no downtime during the migration and the cloud nature of the service has proved invaluable in handling traffic spikes of up to 28, 000 visits per day with monthly numbers well in excess of 100, 000 visits.
- UK Cloud Hosting
- Website Migration
- Technical Support
Business for Scotland was launched in march 2013 with an ambitious target of up to 2,000 unique visitors a day. Within two weeks we were at 400% of that figure and needs to move servers to ensure our site would stay up with the unexpected demand. We were already working with Cube and they made the transition to the new server painless and simple to manage.
We recommend Cube and I have already placed other sites with them myself.
Gordon MacIntyre-Kemp, Chief Executive, Business for Scotland
Business for Scotland is an independent and political party neutral business and economic policy think tank and network and can be found at www.businessforscotland.co.uk.